Understand this new silver generation to reach, connect, engage, serve and bind them to your brand, product & service.

Ondernemen in de groeiende 50+ markt

Boomer Business

In June 2025, Boomer Business will be published, the book in which Stefan Doutreluingne, Filip Lemaitre and Dominique Vercraeye focus on the opportunities that longevity brings for entrepreneurs who look at the new demographic reality with an open mind.

The population pyramid evolved into a pillar in economically prosperous countries because more and more people are living longer and at the same time fewer children are born each year. This evolution is the natural consequence of progress.

If this puts pressure on our prosperity, our housing and labor market, our social security and health care, then we have to organize these things differently. The glasses of longevity can help us with this, whereby we do not only look at those extra years of life but at the entire life cycle. Phases of life in which we first learn, then work and finally rest, are outdated and need to be overhauled. In order to be able to live a happy and meaningful life, a re-story of life and society is needed.

In Boomer Business, these authors search for business opportunities that the demographic shift brings with it.

BOOMER BUSINESS
Entrepreneurship in the growing 50+ market
authors: Stefan Doutreluingne, Filip Lemaitre, Dominique Vercraeye
Pelckmans Publishers